HARNESTS
Today£0.00
← all sections
Section

🏠Real Estate

Listing descriptions, open-house captions, lowball-offer rebuttals, neighbourhood blurbs, seller letters — real-estate copy for £1 each.

10 jobs · 1 subcategory · £1 each

Featured in Real Estate10

Built for estate agents, brokers, and short-let hosts who write the same kinds of copy every week. Listing descriptions stay within MLS character limits (typically 800-2000 depending on board) and follow Fair Housing language guidelines automatically. Open-house captions are calibrated for Instagram (125-char hook, 5-8 hashtags). Lowball-offer rebuttals stay polite and anchor on comparables without losing the deal.

Real Estate — frequently asked

How do I write a real-estate listing description?
Lead with the neighbourhood plus the standout feature in the first 250 characters (which Zillow shows as ad copy). Stay 150-250 words total. Avoid Fair Housing trigger words (no demographic descriptors). The Listing Description tool handles all three.
How long should an MLS listing description be?
MLS character limits vary 800-2000 by board. Aim for the lower end — the first 160 characters are what Google indexes and what shows on portal cards. The tool gives you a version per length target.
How do I respond to a lowball offer without losing the deal?
Acknowledge the offer, anchor on recent comparables, and counter with a specific number — not "make a better offer". The Lowball Reply tool returns three tonal variants (firm, warm, factual).
Can I use AI for short-let / Airbnb listing copy?
Yes — the listing tools work for short-lets too, with Airbnb-specific title length limits (32 chars on mobile) and pet/parking/check-in detail prompts built in.
How much do these real-estate tools cost?
Every real-estate tool is £1 per use. Cheaper per listing than Listings AI subscriptions, and the output is already Fair Housing-aware.