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Lead Qualification Scorecard

A 10-point lead-qualification scorecard with weights and a pass-threshold.

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What you get

Get a 10-point lead-qualification scorecard with weights and a pass-threshold in a Markdown table format.

Who it's for

  • Sales development representatives
  • Account managers
  • Business development managers
  • Sales team leaders

Use cases

  • Qualifying new leads during a sales call
  • Evaluating existing leads before a follow-up
  • Assessing lead quality before passing to the sales team
  • Reviewing lead behaviour during a free trial
  • Determining lead readiness for a product demo

FAQ

what is a lead qualification scorecard

A lead qualification scorecard is a tool used to evaluate the quality of a lead based on specific criteria. It typically includes a set of weighted criteria that help determine whether a lead is ready to move forward in the sales process. The scorecard provided by Harnests includes 10 criteria with weights that sum to 100.

how do i use a lead qualification scorecard

You use a lead qualification scorecard by evaluating each lead against the defined criteria and assigning a score based on how well they meet each condition. The scorecard provided by Harnests includes a recommended pass threshold to help you determine whether a lead is qualified or not.

what is included in the lead qualification scorecard

The lead qualification scorecard provided by Harnests includes a 10-point criteria list with weights and a pass-threshold, all in a Markdown table format. The weights are customised to your specific ICP and deal context.

how much does the lead qualification scorecard cost

The lead qualification scorecard costs £1.00 and is available for purchase on the Harnests platform.

Sample output

| Criterion | Weight | Pass condition |
| --- | --- | --- |
| Company size: 100-500 staff | 15 | Pass if staff count within range |
| In-house finance team | 10 | Pass if team exists |
| Annual revenue: £10m-£200m | 12 | Pass if revenue within range |
| Industry: target sectors (e.g. manufacturing, telecoms) | 8 | Pass if industry match |
| Current pain points: manual processes, limited visibility | 20 | Pass if at least one pain point mentioned |
| Technical requirements: compatible infrastructure | 5 | Pass if infrastructure compatible |
| Project timeline: implementation within 6 months | 8 | Pass if timeline aligns |
| Budget allocation: £20k-£80k | 12 | Pass if budget within range |
| Stakeholder involvement: finance team and IT department | 5 | Pass if both teams involved |
| Decision-maker on call: Director+ attended discovery | 15 | Pass if a Director+ attended discovery |

Recommended pass threshold: 75/100
Action: For scores above 75, proceed to proposal; for scores below 75, revisit and refine the opportunity.

Last updated: 2026-06-28