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Customer Interview Script

A 30-minute customer-interview script — open warmly, probe pain, end with referrals.

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Get a 30-minute customer interview script in a structured format, including warm-up, pain and behaviour, product reaction, and wrap-up questions.

Who it's for

  • Startup founders researching their target market
  • Product managers gathering customer feedback
  • Business owners looking to improve their customer service
  • Market researchers conducting customer interviews
  • Entrepreneurs validating their business ideas

Use cases

  • Conducting a customer interview to inform a new product launch
  • Gathering feedback from existing customers to improve a service
  • Researching a new target market for a business expansion
  • Validating a business idea with potential customers
  • Informing a marketing strategy with customer insights
  • Understanding customer behaviour and pain points

FAQ

what is a customer interview script

A customer interview script is a structured set of questions to guide a 30-minute conversation with a customer, helping you understand their needs and pain points. This script is designed to learn, not sell, and includes open-ended questions to gather valuable insights.

how long is the customer interview script

The customer interview script is approximately 30 minutes long, divided into sections including a 2-minute warm-up, 18 minutes of pain and behaviour questions, 6 minutes of product reaction questions, and a 4-minute wrap-up.

what kind of questions are in the script

The script includes open-ended questions to gather detailed insights from the customer, with a focus on understanding their pain points and behaviour. All questions are non-leading and designed to encourage honest feedback.

can i customise the script

You can provide input on who you are interviewing and what you want to learn, and the script will be tailored to your needs. The script is structured to ensure a productive and insightful conversation.

how much does the customer interview script cost

The customer interview script costs £1.00, providing a cost-effective way to gather valuable customer insights and inform your business decisions.

what format is the script in

The script is provided in a structured format, with timed sections and open-ended questions to guide the conversation. This format helps ensure a productive and insightful discussion with the customer.

Sample output

**Confirmation:**
All questions in the script are open-ended, and the timing adds up to approximately 30 minutes.

**Script:**

**Warm-up (2 minutes)**
1. Can you tell me about your team and how you currently use Slack for daily stand-ups?

**Pain + Behaviour (18 minutes)**
2. What's the most frustrating part of your daily stand-up routine, and how do you handle it?
3. How do you think your team's productivity and communication could be improved during stand-ups?
4. Walk me through a recent instance where your stand-up bot didn't quite meet your team's needs — what happened?
5. What are the key features or functionalities you wish your current stand-up bot had, but currently lacks?
6. How do you currently handle issues like team member engagement, follow-up actions, or decision tracking during stand-ups?

**Product Reaction (6 minutes)**
7. If you had access to a stand-up tool that better addressed the pain points you've mentioned, what would be the top three features you'd look for?
8. How would you envision a perfect stand-up experience for your team, and what tools or features would be necessary to achieve that?
9. If a new stand-up tool offered significant improvements over your current bot, what would motivate you to switch, and what factors would influence your decision?

**Wrap (4 minutes)**
10. On a scale of 1-10, how willing are you to invest in a stand-up tool that meets your team's needs, and what's the maximum you'd be willing to pay per seat?
11. If you knew of another engineering manager who might be interested in discussing their stand-up experiences and challenges, would you be willing to introduce us, and what would you say to them about our conversation today?

Last updated: 2026-06-28